Tracking Form Submissions with Google Tag Manager, Google Analytics, and Google Ads
Roman Grigorian has written a great step-by-step guide on how to use the HTML Forms plugin with Google Tag Manager, Google Analytics, and Google Ads to track submissions:
https://romangr.com/blog/gtm-html-forms
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Extend or modify the default behavior of the HTML Forms WordPress plugin with our set of available filter hooks.
HTML Forms executes a handful of custom JavaScript events based on user interactions. You can hook into these to run your own code.