Tracking Form Submissions with Google Tag Manager, Google Analytics, and Google Ads
Roman Grigorian has written a great step-by-step guide on how to use the HTML Forms plugin with Google Tag Manager, Google Analytics, and Google Ads to track submissions:
https://romangr.com/blog/gtm-html-forms
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HTML Forms can store all of your form submissions in your database. You can then view these Submissions from inside the WordPress admin.
Extend or modify the default behavior of the HTML Forms WordPress plugin with our set of available filter hooks.